Hernán Diaz Granados
Verified Expert in Marketing
Marketing Expert
Hernán is a marketing expert with eight years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Project Highlights
Expertise
Work Experience
Social Media Manager
Timify
- Created the social media department, launched Timify's social media strategy within different platforms, and introduced AI marketing.
- Built corporate videos for different marketing and communication use cases.
- Launched paid social media campaigns for different markets within Europe and the Americas.
Head of Social Media, LATAM
Kaspersky
- Led the Latin America social media regional strategy and team.
- Created and localized audiovisual and written content for key markets based on their specific needs and priorities.
- Managed agencies for video content creation and content translation.
Social Media Manager for Latin America
HP Inc
- Launched social media and eCommerce campaigns, articulating with retail partners.
- Led and launched sustainability marketing campaigns on digital platforms.
- Produced photos and video content for social media targeting the brand, its products, and its services.
Digital Media Manager
Jimeno Acevedo & Asociados
- Worked with international brands to launch their marketing campaigns.
- Led influencer marketing strategies for global companies.
- Launched the digital strategy for website and social media accounts belonging to different clients.
Community Manager
Universidad del Norte
- Collaborated with senior executives to create marketing strategies.
- Launched official corporate channels and created their communication strategy.
- Provided customer support through official channels.
Project History
Phishing Campaign for Cybersecurity Awareness
http://www.youtube.com/watch?v=YCPDaLd2j74Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.
Magic Desktop Campaign for HP
http://www.facebook.com/HPColombia/videos/2371751522835224Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.
META Feature for Timify App
http://www.facebook.com/TIMIFY/videos/720512545701280Led video production and content strategy for Timify's social media campaign.
Education
Master's Degree in Multimedia Marketing
Bangor University - Bangor, Wales, United Kingdom
Bachelor's Degree in Communications
University of the North - Barranquilla, Colombia
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